Tag Archives: shopping

Simon Group “ShopKick’s” Mobile Coupons

Mall developer Simon Property Group has teamed up with ShopKick Inc to provide mobile coupon discounts to customers via their cellphones. Articles and analysis from:

SFGate ” GPS-based geo-location apps like Foursquare or Loopt that allow users to “check-in” to restaurants, shops and other businesses have been gaining popularity. But Shopkick’s system adds another layer, using an inaudible audio signal inside the mall or retailer to automatically check in a customer coming in the door.”

The Consumerist ” Simon says it hopes to have the program up and running in 100 malls over the next few months, with around 30% of each center’s stores signing up to participate in the next year.”

Associated Press ” At the beginning, shoppers will get generic offers, but as they keep using Shopkick, the technology will learn their preferences and send more customized offers.”

Mobile Barcode Innovations ” In addition, just by entering the store, the customer earns a new shopkick currency called “kickbucks” that can be redeemed for rewards or donated to charity.”
News of Today ” The app will also provide the users with the latest coupons available in that store. The app is available nationwide, but kickbucks are currently only being issued in 4 major markets: New York, Los Angeles, San Francisco and Chicago.”
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Mobile Coupon Apps still need Work

ReadWriteWeb provides a very informative article discussing many of the “real-world” hurdles that still need to be addressed in order to have a seamless mobile coupon shopping experience with a retailer.  From the article:

” In Apple’s ecosystem alone, dozens of applications are returned when you search iTunes for “mobile coupons.” But after some experimentation with a handful of the top names (and a couple of newcomers), the experience was less than desirable.”

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Filed under iPhone, mobile coupons, smartphones