Tag Archives: report

Mobile Coupons on Holidays

An industry report by Briabe Media and MocoSpace indicates that 30% of consumers surveyed intended to use mobile coupons during the 2010 Holiday shopping season. Articles and analysis from:

ClickZ  ” Demographics-wise, Asian-Americans are the most apt to use mobile coupons this holiday season, at 35 percent. African-Americans (34 percent) are the second-most likely to use mobile coupons.”

 

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Mobile users want their Coupons via Texts

A recent study from Insight Express shows that almost half  of US consumers wantto receive their mobile coupons via Text. Article and analysis from Marketing Charts

“….figures from “Get Ready for the Mobile Shopper” (included in the July 2010 Millennial Media SMART Report) indicate 45% of consumers prefer to receive mobile coupons via text. Another 28% prefer to find mobile offers using an app, and 27% opt-in to receive mobile coupons at the store.”

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Mobile Consumers want Coupons

A recent report entitled, ” JiWire Mobile Audience insight Report” finds that consumers rank receiving mobile coupons and discounts very highly. Articles and analysis from:

Mashable ” Interestingly enough, coupons and discounts placed second only to maps, and out-ranked reviews, status updates and checkins when users ranked the most valuable features of location-based applications.”

TG Daily ” The report showed that 39% of users are interested in receiving local discounts while on the go. Over 50% want their mobile ads to be location-specific.”

Wireless Week ” More than half of men and 42 percent of women are willing to disclose their location information to get ads that are more appropriate to them, according to JiWire’s report, which pulled data from 315,000 public Wi-Fi locations and a survey of 2,260 customers randomly selected from JiWire’s Wi-Fi media channel.”

MarketWire (Press Release)

Full JiWire report here (PDF)

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