Tag Archives: online

Mobile Consumers want Coupons

A recent report entitled, ” JiWire Mobile Audience insight Report” finds that consumers rank receiving mobile coupons and discounts very highly. Articles and analysis from:

Mashable ” Interestingly enough, coupons and discounts placed second only to maps, and out-ranked reviews, status updates and checkins when users ranked the most valuable features of location-based applications.”

TG Daily ” The report showed that 39% of users are interested in receiving local discounts while on the go. Over 50% want their mobile ads to be location-specific.”

Wireless Week ” More than half of men and 42 percent of women are willing to disclose their location information to get ads that are more appropriate to them, according to JiWire’s report, which pulled data from 315,000 public Wi-Fi locations and a survey of 2,260 customers randomly selected from JiWire’s Wi-Fi media channel.”

MarketWire (Press Release)

Full JiWire report here (PDF)

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Filed under mobile coupons, Retail

Marvelous Team Up: Foursquare meets the Gap

MobileMarketingWatch reports how The Gap clothing store chain utilized Foursquare for a one day sales blitz based on discounts using Foursquare’s “check-in” technology.

Additonal analysis by:

Lost Remote ” Having visited a Gap store on Saturday, I can say with certainty that there was not a single mention of the unique promotion. This represents a huge missed opportunity. Both Foursquare and Gap would have gained much greater exposure had they marketed the check-in special at the point-of-purchase.”

Marketing Pilgrim ” Sure you may drive some traffic to the store but now you are pushing your message out to individual shopper’s networks, which is just like a referral.”

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Filed under Foursquare, mobile coupons, Retail, Uncategorized

Marvelous Team Up: Best Buy meets ShopKick

Best Buy integrates ShopKick’s mobile coupon platform into 257 of their retail outlets. Customers also automatically get credited “Kickbucks” virtual currency just for entering the store. Articles and analysis from:

TechCrunch ” The shopkick app also lets you scan items with your phone to get deals, and as you earn points, or “kickbucks,” you can redeem them in a variety of ways, including discounts at the store, Facebook credits, or song downloads from Napster.” (includes video)

MediaPost ” Unlike other geolocation services like Foursquare, the shopkick app automatically detects when a consumer walks through the door, eliminating the incidence of fake check-ins.”

Mashable ” The program is set to go live tomorrow in San Francisco, Los Angeles, San Jose, New York City and Chicago markets, with 70 additional stores in Dallas, Miami and Minneapolis set to support the digital rewards program by October 1.”

Saint Paul Pioneer Press ” U.S. retailers have been eager to use smartphones for such “location-based” marketing, but they’ve been cautious because of privacy concerns.”

SFGate (includes video)

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Filed under Best Buy, mobile coupons, Retail, ShopKick, smartphones

Moms lead the Mobile Coupon charge

A Harris Interactive study shows that Mothers with children have surpassed the early adopters (young male crowd) as the demo most likely to use mobile coupons on a regular basis. Additional articles and analysis by:

MarketingMag.ca ” The new data also show that parents of youngsters are also more likely to sign up and redeem coupons via e-mail, online or through services such as Groupon.”

Brafton Custom News Marketing ” One-third of parents were interested in texts about new products, sales or promotions from brands, and this increased to 35 percent for parents with children under the age of 6.”

ReveReviews discusses how the mobile coupon revolution may spur additional Location Based Service  (LBS) marketing.

” So as smartphones approach critical mass, they’re pulling mobile coupons along with them. But the questions remains: what larger implication could this have for mobile marketing?”

PRWeb.com Press Release

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US Mobile Coupon usage lags behind Asia

The Huffington Post discusses some of the reason the US and European markets have lagged behind Asian markets in adopting mobile coupons. From the article:

” For the retailer, instead of building models of large scale demographics by age, industry or gender, the goal is changing to use demographics as initial templates to build individual profiles which reflect the true needs of the person or business interacting with your marketing.”

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iPhone owners redeem more Mobile Coupons

Internet Retailer reports that 9% of iPhone owners have redeemed a mobile coupon. This contrasts with just 4% of smartphone owners and a paltry 2% of mobile phone owners overall. Nevertheless, that means there is plenty of room for growth.  From the article:

” When it comes to prioritization of smartphones when optimizing m-commerce sites and building mobile apps, retailers should focus first on the iPhone, experts say.”

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Filed under Android, Apple, iPhone, mobile coupons, smartphones

The Mobile Coupon Guide

Mint provides an overview of “The Mobile Coupon Guide” created by Savebrite.com. From the article:

Mobile coupons are available to consumers in three forms:
• By text message sent directly from the business
• Smartphone applications
• Social networking sites

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