Tag Archives: mobile coupons

US Mobile Coupon usage lags behind Asia

The Huffington Post discusses some of the reason the US and European markets have lagged behind Asian markets in adopting mobile coupons. From the article:

” For the retailer, instead of building models of large scale demographics by age, industry or gender, the goal is changing to use demographics as initial templates to build individual profiles which reflect the true needs of the person or business interacting with your marketing.”

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Filed under mobile coupons, smartphones

iPhone owners redeem more Mobile Coupons

Internet Retailer reports that 9% of iPhone owners have redeemed a mobile coupon. This contrasts with just 4% of smartphone owners and a paltry 2% of mobile phone owners overall. Nevertheless, that means there is plenty of room for growth.  From the article:

” When it comes to prioritization of smartphones when optimizing m-commerce sites and building mobile apps, retailers should focus first on the iPhone, experts say.”

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Filed under Android, Apple, iPhone, mobile coupons, smartphones

Mobile Coupons market predicted to be $6.5 Billion by 2014.

Trends research company PSFK in New York discusses a report that predicts the mobile coupon market to reach $6.5 Billion by 2014. From the article:

” Particularly convincing is that coupons and purchase incentives drive people to spend far more than they would have without said coupon – on average, from $122 without a coupon to $216 with”

Graphic available via link in MobiAdNews

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Mobile Coupons see Explosive Growth

Biz Report highlights a recent report from MarketingVox that shows explosive growth in digital and mobile coupon use by consumers. From the article:

” However, many believe it is mobile coupons that are the future. Borrell Associates forecasts mobile coupon growth to rocket from 2009’s $5 million to $2.4 billion by 2013.”

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Filed under Coupons.com, mobile coupons