Tag Archives: mobile coupons

Check out CheckPoints

Mashable reports on a new mobile coupon service that rewards offline shoppers who scan products for virtual currency using their iPhone called CheckPoints. From the article:

” Newcomer CheckPoints is taking a slightly different approach to the mobile shopping space with a service that combines checkins, barcode scanning and rewards for an all-in-one consumer and brand-friendly platform.”

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Filed under CheckPoints, iPhone, mobile coupons, Retail, ShopKick

Mobile users want their Coupons via Texts

A recent study from Insight Express shows that almost half  of US consumers wantto receive their mobile coupons via Text. Article and analysis from Marketing Charts

“….figures from “Get Ready for the Mobile Shopper” (included in the July 2010 Millennial Media SMART Report) indicate 45% of consumers prefer to receive mobile coupons via text. Another 28% prefer to find mobile offers using an app, and 27% opt-in to receive mobile coupons at the store.”

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Filed under mobile coupons, Retail, smartphones

Mobile Consumers want Coupons

A recent report entitled, ” JiWire Mobile Audience insight Report” finds that consumers rank receiving mobile coupons and discounts very highly. Articles and analysis from:

Mashable ” Interestingly enough, coupons and discounts placed second only to maps, and out-ranked reviews, status updates and checkins when users ranked the most valuable features of location-based applications.”

TG Daily ” The report showed that 39% of users are interested in receiving local discounts while on the go. Over 50% want their mobile ads to be location-specific.”

Wireless Week ” More than half of men and 42 percent of women are willing to disclose their location information to get ads that are more appropriate to them, according to JiWire’s report, which pulled data from 315,000 public Wi-Fi locations and a survey of 2,260 customers randomly selected from JiWire’s Wi-Fi media channel.”

MarketWire (Press Release)

Full JiWire report here (PDF)

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Filed under mobile coupons, Retail

Marvelous Team Up: Foursquare meets the Gap

MobileMarketingWatch reports how The Gap clothing store chain utilized Foursquare for a one day sales blitz based on discounts using Foursquare’s “check-in” technology.

Additonal analysis by:

Lost Remote ” Having visited a Gap store on Saturday, I can say with certainty that there was not a single mention of the unique promotion. This represents a huge missed opportunity. Both Foursquare and Gap would have gained much greater exposure had they marketed the check-in special at the point-of-purchase.”

Marketing Pilgrim ” Sure you may drive some traffic to the store but now you are pushing your message out to individual shopper’s networks, which is just like a referral.”

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Filed under Foursquare, mobile coupons, Retail, Uncategorized

Marvelous Team Up: Best Buy meets ShopKick

Best Buy integrates ShopKick’s mobile coupon platform into 257 of their retail outlets. Customers also automatically get credited “Kickbucks” virtual currency just for entering the store. Articles and analysis from:

TechCrunch ” The shopkick app also lets you scan items with your phone to get deals, and as you earn points, or “kickbucks,” you can redeem them in a variety of ways, including discounts at the store, Facebook credits, or song downloads from Napster.” (includes video)

MediaPost ” Unlike other geolocation services like Foursquare, the shopkick app automatically detects when a consumer walks through the door, eliminating the incidence of fake check-ins.”

Mashable ” The program is set to go live tomorrow in San Francisco, Los Angeles, San Jose, New York City and Chicago markets, with 70 additional stores in Dallas, Miami and Minneapolis set to support the digital rewards program by October 1.”

Saint Paul Pioneer Press ” U.S. retailers have been eager to use smartphones for such “location-based” marketing, but they’ve been cautious because of privacy concerns.”

SFGate (includes video)

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Filed under Best Buy, mobile coupons, Retail, ShopKick, smartphones

Simon Group “ShopKick’s” Mobile Coupons

Mall developer Simon Property Group has teamed up with ShopKick Inc to provide mobile coupon discounts to customers via their cellphones. Articles and analysis from:

SFGate ” GPS-based geo-location apps like Foursquare or Loopt that allow users to “check-in” to restaurants, shops and other businesses have been gaining popularity. But Shopkick’s system adds another layer, using an inaudible audio signal inside the mall or retailer to automatically check in a customer coming in the door.”

The Consumerist ” Simon says it hopes to have the program up and running in 100 malls over the next few months, with around 30% of each center’s stores signing up to participate in the next year.”

Associated Press ” At the beginning, shoppers will get generic offers, but as they keep using Shopkick, the technology will learn their preferences and send more customized offers.”

Mobile Barcode Innovations ” In addition, just by entering the store, the customer earns a new shopkick currency called “kickbucks” that can be redeemed for rewards or donated to charity.”
News of Today ” The app will also provide the users with the latest coupons available in that store. The app is available nationwide, but kickbucks are currently only being issued in 4 major markets: New York, Los Angeles, San Francisco and Chicago.”

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Filed under mobile coupons, Retail, smartphones

Mobile Coupon Apps still need Work

ReadWriteWeb provides a very informative article discussing many of the “real-world” hurdles that still need to be addressed in order to have a seamless mobile coupon shopping experience with a retailer.  From the article:

” In Apple’s ecosystem alone, dozens of applications are returned when you search iTunes for “mobile coupons.” But after some experimentation with a handful of the top names (and a couple of newcomers), the experience was less than desirable.”

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Filed under iPhone, mobile coupons, smartphones