Tag Archives: marketing

Finding Mobile Coupons

ReadWriteWeb has a very good article regarding where to find mobile coupons. From the article:

” Some of these have barcodes, some do not and in at least one case, the coupon didn’t load – only the mobile website did. Oops!”

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Filed under iPhone, marketing, mobile coupons, Retail

Mobile Coupon Guidelines

The Mobile Marketing Association provides a published list of guidelines for retailers and purchasers to follow when offering mobile coupons. Articles and analysis from:

DMNews ” The goal of the guidelines is to give marketers, merchants, wireless carriers and industry members a framework for using mobile coupons and rebates to increase sales and promote consumer loyalty, the industry group said.”

TMC.Net ” The guidelines have the objective to address the growing needs of marketers and consumers to have transparency to the consumer information used for mobile marketing context across the various market sectors.”

PRNewsWire ” Mobile coupons are one type of Mobile Price Promotion, which the MMA defines as “electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a paper or other hard-copy format.”

EXTRA! MMA Mobile Coupon industry guide (PDF) here

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Filed under marketing, mobile coupons, Retail

Mobile Consumers want Coupons

A recent report entitled, ” JiWire Mobile Audience insight Report” finds that consumers rank receiving mobile coupons and discounts very highly. Articles and analysis from:

Mashable ” Interestingly enough, coupons and discounts placed second only to maps, and out-ranked reviews, status updates and checkins when users ranked the most valuable features of location-based applications.”

TG Daily ” The report showed that 39% of users are interested in receiving local discounts while on the go. Over 50% want their mobile ads to be location-specific.”

Wireless Week ” More than half of men and 42 percent of women are willing to disclose their location information to get ads that are more appropriate to them, according to JiWire’s report, which pulled data from 315,000 public Wi-Fi locations and a survey of 2,260 customers randomly selected from JiWire’s Wi-Fi media channel.”

MarketWire (Press Release)

Full JiWire report here (PDF)

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Filed under mobile coupons, Retail

Moms lead the Mobile Coupon charge

A Harris Interactive study shows that Mothers with children have surpassed the early adopters (young male crowd) as the demo most likely to use mobile coupons on a regular basis. Additional articles and analysis by:

MarketingMag.ca ” The new data also show that parents of youngsters are also more likely to sign up and redeem coupons via e-mail, online or through services such as Groupon.”

Brafton Custom News Marketing ” One-third of parents were interested in texts about new products, sales or promotions from brands, and this increased to 35 percent for parents with children under the age of 6.”

ReveReviews discusses how the mobile coupon revolution may spur additional Location Based Service  (LBS) marketing.

” So as smartphones approach critical mass, they’re pulling mobile coupons along with them. But the questions remains: what larger implication could this have for mobile marketing?”

PRWeb.com Press Release

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Filed under mobile coupons, smartphones