MobileMarketingWatch reports how The Gap clothing store chain utilized Foursquare for a one day sales blitz based on discounts using Foursquare’s “check-in” technology.
Additonal analysis by:
Lost Remote ” Having visited a Gap store on Saturday, I can say with certainty that there was not a single mention of the unique promotion. This represents a huge missed opportunity. Both Foursquare and Gap would have gained much greater exposure had they marketed the check-in special at the point-of-purchase.”
Marketing Pilgrim ” Sure you may drive some traffic to the store but now you are pushing your message out to individual shopper’s networks, which is just like a referral.”
Best Buy integrates ShopKick’s mobile coupon platform into 257 of their retail outlets. Customers also automatically get credited “Kickbucks” virtual currency just for entering the store. Articles and analysis from:
TechCrunch ” The shopkick app also lets you scan items with your phone to get deals, and as you earn points, or “kickbucks,” you can redeem them in a variety of ways, including discounts at the store, Facebook credits, or song downloads from Napster.” (includes video)
MediaPost ” Unlike other geolocation services like Foursquare, the shopkick app automatically detects when a consumer walks through the door, eliminating the incidence of fake check-ins.”
Mashable ” The program is set to go live tomorrow in San Francisco, Los Angeles, San Jose, New York City and Chicago markets, with 70 additional stores in Dallas, Miami and Minneapolis set to support the digital rewards program by October 1.”
Saint Paul Pioneer Press ” U.S. retailers have been eager to use smartphones for such “location-based” marketing, but they’ve been cautious because of privacy concerns.”
SFGate (includes video)
Mall developer Simon Property Group has teamed up with ShopKick Inc to provide mobile coupon discounts to customers via their cellphones. Articles and analysis from:
SFGate ” GPS-based geo-location apps like Foursquare or Loopt that allow users to “check-in” to restaurants, shops and other businesses have been gaining popularity. But Shopkick’s system adds another layer, using an inaudible audio signal inside the mall or retailer to automatically check in a customer coming in the door.”
The Consumerist ” Simon says it hopes to have the program up and running in 100 malls over the next few months, with around 30% of each center’s stores signing up to participate in the next year.”
Associated Press ” At the beginning, shoppers will get generic offers, but as they keep using Shopkick, the technology will learn their preferences and send more customized offers.”
Mobile Barcode Innovations ” In addition, just by entering the store, the customer earns a new shopkick currency called “kickbucks” that can be redeemed for rewards or donated to charity.”
News of Today ” The app will also provide the users with the latest coupons available in that store. The app is available nationwide, but kickbucks are currently only being issued in 4 major markets: New York, Los Angeles, San Francisco and Chicago.”
Although a bit dated, this is an excellent article provided by SearchEngineWatch.com that describes the numerous benefits of mobile coupons. From the article:
” Mobile coupons are a good way to influence purchasers at point of purchase and enable marketers to bridge online/mobile search behavior usage to purchase.”
emarketingandcommerce.com provide an interesting article entitled: 5 Reasons to Use Mobile Coupons Now” . From the article:
” Whether or not people redeem your coupon, 95 percent of all text messages are read by recipients. “
iMedia Connection provides “5 ways to win with mobile coupons”.
” Although most businesses are fully aware of the marketing potential of mobile couponing (namely its ability to reach customers anywhere, at any time, with any message), many marketers still have not found effective ways of harvesting that potential and transforming it into sales. “
Media Transparent provides”Five future trends in Mobile Coupons”.