Mobile Coupon Video

A TV news station offers a video about mobile apps including mobile coupons for Target in this video.

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Mobile users want their Coupons via Texts

A recent study from Insight Express shows that almost half  of US consumers wantto receive their mobile coupons via Text. Article and analysis from Marketing Charts

“….figures from “Get Ready for the Mobile Shopper” (included in the July 2010 Millennial Media SMART Report) indicate 45% of consumers prefer to receive mobile coupons via text. Another 28% prefer to find mobile offers using an app, and 27% opt-in to receive mobile coupons at the store.”

Mobile Coupon Apps still need Work

ReadWriteWeb provides a very informative article discussing many of the “real-world” hurdles that still need to be addressed in order to have a seamless mobile coupon shopping experience with a retailer.  From the article:

” In Apple’s ecosystem alone, dozens of applications are returned when you search iTunes for “mobile coupons.” But after some experimentation with a handful of the top names (and a couple of newcomers), the experience was less than desirable.”

iPhone owners redeem more Mobile Coupons

Internet Retailer reports that 9% of iPhone owners have redeemed a mobile coupon. This contrasts with just 4% of smartphone owners and a paltry 2% of mobile phone owners overall. Nevertheless, that means there is plenty of room for growth.  From the article:

” When it comes to prioritization of smartphones when optimizing m-commerce sites and building mobile apps, retailers should focus first on the iPhone, experts say.”