Moms lead the Mobile Coupon charge

A Harris Interactive study shows that Mothers with children have surpassed the early adopters (young male crowd) as the demo most likely to use mobile coupons on a regular basis. Additional articles and analysis by:

MarketingMag.ca ” The new data also show that parents of youngsters are also more likely to sign up and redeem coupons via e-mail, online or through services such as Groupon.”

Brafton Custom News Marketing ” One-third of parents were interested in texts about new products, sales or promotions from brands, and this increased to 35 percent for parents with children under the age of 6.”

ReveReviews discusses how the mobile coupon revolution may spur additional Location Based Service  (LBS) marketing.

” So as smartphones approach critical mass, they’re pulling mobile coupons along with them. But the questions remains: what larger implication could this have for mobile marketing?”

PRWeb.com Press Release

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Retailers expand use of Mobile Coupons

Investors.com discusses how more retailers are adopting the use of mobile coupons to drive traffic to stores and increase revenue. From the article:

” Mobile couponing, though, offers advantages. It lets retailers better target customers, Jupiter analyst Howard Wilcox said via e-mail. He says coupons typically arrive on the cell phone as a bar code or alphanumeric code that is redeemable at checkout either by scanning or by the cashier entering the code.”

The Washington Post reports on the mobile coupon initiatives by Target, Sears, Starbucks and others.

” Invented over a century ago as anonymous pieces of paper that could be traded for discounts, coupons have evolved into tracking devices for companies that want to learn more about the habits of their customers.”

Local ABC affiliate KFSN-TV in Fresno provides an article and video of their news coverage.

Mobile Commerce Daily discusses Chili’s Restaurant Chains’ decision to offer a mobile coupon via Foursquare.

” To unlock Chili’s chips and salsa offer with a coupon for instant redemption, guests check-in on Foursquare at participating Chili’s locations.”

Inc reports on numerous small businesses that are taking advantage of mobile coupons to drive sales.

” Because mobile coupons target customers who are near a store’s location, the redemption rates can exceed those of paper coupons.”

The MobileStorm blog provides an interesting 2008 case study where a clothing retailer got a 377% return on investment for their mobile coupon campaign.

” By the end of the campaign on December 31st, 2008, Planet Funk discovered they had created over 20% of their total December revenue via the mobile coupon. Almost 2,000 coupons were generated with a redemption rate at a staggering 91%.”

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Benefits of Mobile Coupons

Although a bit dated, this is an excellent article provided by SearchEngineWatch.com that describes the numerous benefits of mobile coupons. From the article:

” Mobile coupons are a good way to influence purchasers at point of purchase and enable marketers to bridge online/mobile search behavior usage to purchase.”

emarketingandcommerce.com provide an interesting article entitled: 5 Reasons to Use Mobile Coupons Now” . From the article:

” Whether or not people redeem your coupon, 95 percent of all text messages are read by recipients. “

iMedia Connection provides “5 ways to win with mobile coupons”.

” Although most businesses are fully aware of the marketing potential of mobile couponing (namely its ability to reach customers anywhere, at any time, with any message), many marketers still have not found effective ways of harvesting that potential and transforming it into sales. “

Media Transparent provides”Five future trends in Mobile Coupons”.

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US Mobile Coupon usage lags behind Asia

The Huffington Post discusses some of the reason the US and European markets have lagged behind Asian markets in adopting mobile coupons. From the article:

” For the retailer, instead of building models of large scale demographics by age, industry or gender, the goal is changing to use demographics as initial templates to build individual profiles which reflect the true needs of the person or business interacting with your marketing.”

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Score!

Mobile Marketer reports that Walgreens has seen “Hockey-Stick” growth for its Text Alert program. From the article:

” In addition to downloading an application, these consumers were also asked to text the keyword WAG to the 21525 common short code. Those consumers who texted received a coupon for redemption in a Walgreens store.”

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Is DealRadar the Real Deal?

Everything PR discusses the advantages of using an aggregator to find all of your online deals and discounts in one place (DealRadar). From the article:

” Aggregation is the natural progression step in any online business. Here is the timeline: company creates a service and it explodes, competitors run to mimic the model and launch while the space is hot, finally someone aggregates all of the competing businesses.”

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iPhone owners redeem more Mobile Coupons

Internet Retailer reports that 9% of iPhone owners have redeemed a mobile coupon. This contrasts with just 4% of smartphone owners and a paltry 2% of mobile phone owners overall. Nevertheless, that means there is plenty of room for growth.  From the article:

” When it comes to prioritization of smartphones when optimizing m-commerce sites and building mobile apps, retailers should focus first on the iPhone, experts say.”

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