MobileMarketingWatch reports how The Gap clothing store chain utilized Foursquare for a one day sales blitz based on discounts using Foursquare’s “check-in” technology.
Additonal analysis by:
Lost Remote ” Having visited a Gap store on Saturday, I can say with certainty that there was not a single mention of the unique promotion. This represents a huge missed opportunity. Both Foursquare and Gap would have gained much greater exposure had they marketed the check-in special at the point-of-purchase.”
Marketing Pilgrim ” Sure you may drive some traffic to the store but now you are pushing your message out to individual shopper’s networks, which is just like a referral.”