Category Archives: smartphones

US Mobile Coupon usage lags behind Asia

The Huffington Post discusses some of the reason the US and European markets have lagged behind Asian markets in adopting mobile coupons. From the article:

” For the retailer, instead of building models of large scale demographics by age, industry or gender, the goal is changing to use demographics as initial templates to build individual profiles which reflect the true needs of the person or business interacting with your marketing.”

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Filed under mobile coupons, smartphones

Score!

Mobile Marketer reports that Walgreens has seen “Hockey-Stick” growth for its Text Alert program. From the article:

” In addition to downloading an application, these consumers were also asked to text the keyword WAG to the 21525 common short code. Those consumers who texted received a coupon for redemption in a Walgreens store.”

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Filed under iPhone, mobile coupons, smartphones

iPhone owners redeem more Mobile Coupons

Internet Retailer reports that 9% of iPhone owners have redeemed a mobile coupon. This contrasts with just 4% of smartphone owners and a paltry 2% of mobile phone owners overall. Nevertheless, that means there is plenty of room for growth.  From the article:

” When it comes to prioritization of smartphones when optimizing m-commerce sites and building mobile apps, retailers should focus first on the iPhone, experts say.”

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Filed under Android, Apple, iPhone, mobile coupons, smartphones