Category Archives: smartphones

UK Shoppers want Mobile Coupons

A new Study by Evolution Insights shows that 81% of UK shoppers are interested in receiving digital or mobile coupons for grocery items. From the article:

” The research also uncovers that broader demand for digital grocery coupons is also swelling. 81% now say they would be interested in receiving coupons and offers for food and grocery using the internet or mobile device.”

Additional info in the offical Press Release by BusinessWire

Leave a comment

Filed under marketing, mobile coupons, Retail, smartphones

Mobile Coupons on Holidays

An industry report by Briabe Media and MocoSpace indicates that 30% of consumers surveyed intended to use mobile coupons during the 2010 Holiday shopping season. Articles and analysis from:

ClickZ  ” Demographics-wise, Asian-Americans are the most apt to use mobile coupons this holiday season, at 35 percent. African-Americans (34 percent) are the second-most likely to use mobile coupons.”

 

Leave a comment

Filed under marketing, mobile coupons, Retail, smartphones

Mobile Coupon Video

A TV news station offers a video about mobile apps including mobile coupons for Target in this video.

Leave a comment

Filed under mobile coupons, Retail, smartphones

Mobile users want their Coupons via Texts

A recent study from Insight Express shows that almost half  of US consumers wantto receive their mobile coupons via Text. Article and analysis from Marketing Charts

“….figures from “Get Ready for the Mobile Shopper” (included in the July 2010 Millennial Media SMART Report) indicate 45% of consumers prefer to receive mobile coupons via text. Another 28% prefer to find mobile offers using an app, and 27% opt-in to receive mobile coupons at the store.”

Leave a comment

Filed under mobile coupons, Retail, smartphones

Marvelous Team Up: Best Buy meets ShopKick

Best Buy integrates ShopKick’s mobile coupon platform into 257 of their retail outlets. Customers also automatically get credited “Kickbucks” virtual currency just for entering the store. Articles and analysis from:

TechCrunch ” The shopkick app also lets you scan items with your phone to get deals, and as you earn points, or “kickbucks,” you can redeem them in a variety of ways, including discounts at the store, Facebook credits, or song downloads from Napster.” (includes video)

MediaPost ” Unlike other geolocation services like Foursquare, the shopkick app automatically detects when a consumer walks through the door, eliminating the incidence of fake check-ins.”

Mashable ” The program is set to go live tomorrow in San Francisco, Los Angeles, San Jose, New York City and Chicago markets, with 70 additional stores in Dallas, Miami and Minneapolis set to support the digital rewards program by October 1.”

Saint Paul Pioneer Press ” U.S. retailers have been eager to use smartphones for such “location-based” marketing, but they’ve been cautious because of privacy concerns.”

SFGate (includes video)

1 Comment

Filed under Best Buy, mobile coupons, Retail, ShopKick, smartphones

Simon Group “ShopKick’s” Mobile Coupons

Mall developer Simon Property Group has teamed up with ShopKick Inc to provide mobile coupon discounts to customers via their cellphones. Articles and analysis from:

SFGate ” GPS-based geo-location apps like Foursquare or Loopt that allow users to “check-in” to restaurants, shops and other businesses have been gaining popularity. But Shopkick’s system adds another layer, using an inaudible audio signal inside the mall or retailer to automatically check in a customer coming in the door.”

The Consumerist ” Simon says it hopes to have the program up and running in 100 malls over the next few months, with around 30% of each center’s stores signing up to participate in the next year.”

Associated Press ” At the beginning, shoppers will get generic offers, but as they keep using Shopkick, the technology will learn their preferences and send more customized offers.”

Mobile Barcode Innovations ” In addition, just by entering the store, the customer earns a new shopkick currency called “kickbucks” that can be redeemed for rewards or donated to charity.”
News of Today ” The app will also provide the users with the latest coupons available in that store. The app is available nationwide, but kickbucks are currently only being issued in 4 major markets: New York, Los Angeles, San Francisco and Chicago.”

Leave a comment

Filed under mobile coupons, Retail, smartphones

Mobile Coupon Apps still need Work

ReadWriteWeb provides a very informative article discussing many of the “real-world” hurdles that still need to be addressed in order to have a seamless mobile coupon shopping experience with a retailer.  From the article:

” In Apple’s ecosystem alone, dozens of applications are returned when you search iTunes for “mobile coupons.” But after some experimentation with a handful of the top names (and a couple of newcomers), the experience was less than desirable.”

Leave a comment

Filed under iPhone, mobile coupons, smartphones