Category Archives: marketing

codeREADr makes Mobile Coupon scanning easy

From Skycoremobile: codeREADr is Skycore’s smartphone app. It is a mobile, 2D barcode scanning app and service designed primarily for developers and integrators of enterprise and third party applications and services. You can enable smartphones to quickly and securely scan, track, record and verify barcodes in real-time anywhere where 3G or Wi-Fi service is available. Scan tickets, badges, employees IDs, assets, membership cards and virtually anything else that can be tracked with a unique ID.

Video – codeREADr

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Filed under codeREADr, marketing, mobile coupons, Retail

UK Shoppers want Mobile Coupons

A new Study by Evolution Insights shows that 81% of UK shoppers are interested in receiving digital or mobile coupons for grocery items. From the article:

” The research also uncovers that broader demand for digital grocery coupons is also swelling. 81% now say they would be interested in receiving coupons and offers for food and grocery using the internet or mobile device.”

Additional info in the offical Press Release by BusinessWire

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Finding Mobile Coupons

ReadWriteWeb has a very good article regarding where to find mobile coupons. From the article:

” Some of these have barcodes, some do not and in at least one case, the coupon didn’t load – only the mobile website did. Oops!”

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Filed under iPhone, marketing, mobile coupons, Retail

Mobile Coupons on Holidays

An industry report by Briabe Media and MocoSpace indicates that 30% of consumers surveyed intended to use mobile coupons during the 2010 Holiday shopping season. Articles and analysis from:

ClickZ  ” Demographics-wise, Asian-Americans are the most apt to use mobile coupons this holiday season, at 35 percent. African-Americans (34 percent) are the second-most likely to use mobile coupons.”


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Mobile Coupon Guidelines

The Mobile Marketing Association provides a published list of guidelines for retailers and purchasers to follow when offering mobile coupons. Articles and analysis from:

DMNews ” The goal of the guidelines is to give marketers, merchants, wireless carriers and industry members a framework for using mobile coupons and rebates to increase sales and promote consumer loyalty, the industry group said.”

TMC.Net ” The guidelines have the objective to address the growing needs of marketers and consumers to have transparency to the consumer information used for mobile marketing context across the various market sectors.”

PRNewsWire ” Mobile coupons are one type of Mobile Price Promotion, which the MMA defines as “electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a paper or other hard-copy format.”

EXTRA! MMA Mobile Coupon industry guide (PDF) here

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Filed under marketing, mobile coupons, Retail