Category Archives: Best Buy

Groupon highlights

Online coupon company Groupon’s runaway success has created a mad dash to offer mobile and email coupons to consumers. Articles and analysis by:

BusinessWeek ” The market for e-mailed coupons is getting crowded. Review site Yelp, which has 35 million unique monthly users, experimented with daily coupons in Sacramento, Calif., in June. “It’s something we continue to test,” says Stephanie Ichinose, a spokeswoman for San Francisco-based Yelp.”

CenterNetworks discusses why Groupon online coupons are better than FourSquare checkins. From the article…

” The very interesting part about the Gap offer is that you can only redeem the offer in-store. The Gap will see a large increase in foot traffic and while many will do everything they can to spend exactly $50, most will spend more – and that’s what the Gap is banking on.”

The now infamous  Gap promotion is the first nationwide coupon deal by Groupon.  Articles from:

Chicago Tribune ” The coupon offered $50 in Gap merchandise for $25, and demand was so high that Groupon’s servers experienced technical difficulties Thursday morning.”

The Globe and Mail ” Groupon is an amazing success. The site launched in 2008 and although the company is based in Chicago, they now serve more than 13 million subscribers in 29 countries.”

Mashable ” When asked if Gap had expected such a huge response to the deal, Doyne responded, “Since this is the first time Groupon has done a national deal of this size, it was hard to estimate the outcome. We’re really pleased with how many people have taken advantage of the offer.”

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Filed under Best Buy, Foursquare, Groupon, mobile coupons

Marvelous Team Up: Best Buy meets ShopKick

Best Buy integrates ShopKick’s mobile coupon platform into 257 of their retail outlets. Customers also automatically get credited “Kickbucks” virtual currency just for entering the store. Articles and analysis from:

TechCrunch ” The shopkick app also lets you scan items with your phone to get deals, and as you earn points, or “kickbucks,” you can redeem them in a variety of ways, including discounts at the store, Facebook credits, or song downloads from Napster.” (includes video)

MediaPost ” Unlike other geolocation services like Foursquare, the shopkick app automatically detects when a consumer walks through the door, eliminating the incidence of fake check-ins.”

Mashable ” The program is set to go live tomorrow in San Francisco, Los Angeles, San Jose, New York City and Chicago markets, with 70 additional stores in Dallas, Miami and Minneapolis set to support the digital rewards program by October 1.”

Saint Paul Pioneer Press ” U.S. retailers have been eager to use smartphones for such “location-based” marketing, but they’ve been cautious because of privacy concerns.”

SFGate (includes video)

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Filed under Best Buy, mobile coupons, Retail, ShopKick, smartphones