Mobile Coupon Guidelines

The Mobile Marketing Association provides a published list of guidelines for retailers and purchasers to follow when offering mobile coupons. Articles and analysis from:

DMNews ” The goal of the guidelines is to give marketers, merchants, wireless carriers and industry members a framework for using mobile coupons and rebates to increase sales and promote consumer loyalty, the industry group said.”

TMC.Net ” The guidelines have the objective to address the growing needs of marketers and consumers to have transparency to the consumer information used for mobile marketing context across the various market sectors.”

PRNewsWire ” Mobile coupons are one type of Mobile Price Promotion, which the MMA defines as “electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a paper or other hard-copy format.”

EXTRA! MMA Mobile Coupon industry guide (PDF) here

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Filed under marketing, mobile coupons, Retail

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