Simon Group “ShopKick’s” Mobile Coupons

Mall developer Simon Property Group has teamed up with ShopKick Inc to provide mobile coupon discounts to customers via their cellphones. Articles and analysis from:

SFGate ” GPS-based geo-location apps like Foursquare or Loopt that allow users to “check-in” to restaurants, shops and other businesses have been gaining popularity. But Shopkick’s system adds another layer, using an inaudible audio signal inside the mall or retailer to automatically check in a customer coming in the door.”

The Consumerist ” Simon says it hopes to have the program up and running in 100 malls over the next few months, with around 30% of each center’s stores signing up to participate in the next year.”

Associated Press ” At the beginning, shoppers will get generic offers, but as they keep using Shopkick, the technology will learn their preferences and send more customized offers.”

Mobile Barcode Innovations ” In addition, just by entering the store, the customer earns a new shopkick currency called “kickbucks” that can be redeemed for rewards or donated to charity.”
News of Today ” The app will also provide the users with the latest coupons available in that store. The app is available nationwide, but kickbucks are currently only being issued in 4 major markets: New York, Los Angeles, San Francisco and Chicago.”
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Filed under mobile coupons, Retail, smartphones

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