A Harris Interactive study shows that Mothers with children have surpassed the early adopters (young male crowd) as the demo most likely to use mobile coupons on a regular basis. Additional articles and analysis by:
MarketingMag.ca ” The new data also show that parents of youngsters are also more likely to sign up and redeem coupons via e-mail, online or through services such as Groupon.”
Brafton Custom News Marketing ” One-third of parents were interested in texts about new products, sales or promotions from brands, and this increased to 35 percent for parents with children under the age of 6.”
ReveReviews discusses how the mobile coupon revolution may spur additional Location Based Service (LBS) marketing.
” So as smartphones approach critical mass, they’re pulling mobile coupons along with them. But the questions remains: what larger implication could this have for mobile marketing?”
PRWeb.com Press Release